Matt Hartzell of Hartzell Industrial Services Company (HISC) contacted Blake Miller of  Pro Motion Design to update their website to something new and more informative then what they had going on at the moment.  Matt and Blake agreed that the site was “dated” and didn’t present his image well.  The original HTML code was decent and did the job, but slow, bloated and wasn’t up to current design standards.    Matt also noted that they had their business cards recently redesigned so Blake wanted to tie the “identity” all together.

Blake and his team started by drafting up some new static templates, from scratch.  Using Matt’s new business card design, a slick new template was created.

Once approved, it was then turned into the website . . . sliced, coded and optimized.

The original website used nested HTML table’s to place the text and pictures, resulting in code that was difficult to maintain. In addition, the original website used font tags, which are now obsolete in the current HTML standard.  “Valid” code and css wasn’t even an option with the old site design and methods.

• The re-designed website uses CSS and HTML to position the content with minimal amount of coding, thus making the pages lighter weight for faster rendering and easier maintenance.
• We incorporated the look & logo used in the business cards HISC uses within the new design to give the website a fresh clean look and feel that kept the brand identity the same across products.
• A new navigation system that makes it simple for people to get to the information they want, without getting that “cluttered” feeling the old design/navigation system had.  We also combined the content of pages to reduce the number of navigation buttons.

Matt is extremely happy with the new website and is working with Blake on some other work.  “It’s great to be (finally) doing some work with fellow Kings’ Pointers . . . especially in a slightly different context 😉

View the new website!

Blake Miller’s Pro Motion Design is a full service Graphic & Website Design, Web Hosting, Full-Color Offset Print and Marketing firm focusing on small to medium-sized businesses . . . worldwide.  Contact Blake at 619-840-3572.

Matt Hartzell’s Hartzell Industrial Services (HISC) delivers the services, expertise, project support, and custom software development and rollout for technical industries . . . also worldwide!  Contact Matt at 714-920-7072